SHIFT®

An interactive study of how things move on a screen — how weight, timing and scroll turn a page into something you play with.

  1. Sequence01
  2. Scale02
  3. Weight03
  4. Time04
  5. Resolution05

Shift

Vol. 01 — Field notes on motion Scroll to begin

(Intro)

Motion is a material. Like type or colour, it has weight, rhythm and a voice of its own — and a page can be built from it.

01Sequence

Eight frames, one gesture.

Placeholder frame 01
Opening4:5
Placeholder frame 02
Turn1:1
Placeholder frame 03
Rise3:4
Placeholder frame 04
Echo4:5
Placeholder frame 05
Slant2:3
Placeholder frame 06
Peak1:1
Placeholder frame 07
Arch4:5
Placeholder frame 08
Rest3:4
Placeholder landscape

02Scale

In focus

A small frame becomes the whole view. Only the clip-path and the picture's scale change — nothing reflows.

(Pivot)

Five letters on one rivet.

Each card turns at its own speed — S quickest, T slowest — so the stack folds and fans out as you pass.

03Weight

Grab a word. Throw it.

04Time

Every animation is a clock.

Local time

  • London
  • New York
  • Tokyo

05Resolution

Detail arrives as you scroll.

Resolution 1/64

(Recap)

Recap: sequence, scale, weight, time and resolution

(Pull)

Everything near a moving thing makes room for it.

Each letter steps out onto the rim of the disc and turns to follow it, then settles back once it has passed.

06Tools

Tools you can use.

All tools
  1. 01 Video to Digits Turn any video into moving digits, with its sound. New
  2. 02 Tool 02 New creative tools are in the works. Stay tuned for what’s next. Planned
  3. 03 Tool 03 New creative tools are in the works. Stay tuned for what’s next. Planned